Today 2:14 AM
you know the ad
drone shot. epic music.
mum putting a salad on the table & someone laughs for some reason😴
genuinely no idea who that ad was for
you skipped it. so did everyone.
who is this
someone
the world's ai-first film company for human moments
anyway...
the brand paid a shit-tonne of money for it
got beaten by someone in a 2012 getz going through the drive-thru still in her bridesmaid dress
we make the girl in the getz. or the adventuring backpacker.
ok i'm listening
2:14 AM
have you ever been scrolling & something just
something makes your chest go tight for half a second
oh.
that's my mate
that's someone i know
that's my mum driving a fn uber and i'm bawling in the back seat ðŸ˜ðŸ˜ðŸ˜
that feeling.
we make that feeling.
when a stranger becomes a person you know.
on purpose.
for brands.
ok that's a weird job
like the natural makeup look
looks effortless. it isn't.
we're not hiding anything. we're just not showing the work
if it feels like advertising, people skip it
if it feels like life, people stay
2:19 AM
ok but how?
sometimes it's a film with actors and a crew
but what comes out looks nothing like an ad
someone · adssomeonefilms.com
sometimes it's real life, but told in a way that gets people 'right there'
someone · docosomeonefilms.com
sometimes it's capturing an impossible moment with hidden cameras
someone · hidden camerasomeonefilms.com
sometimes it is using ai in a way nobody else does
which sounds crazy. but everyone else uses ai to make things slicker. we use it to make things real.
2:26 AM
test us out. how many of these were shot vs ai
there's no way...
exactly.
ai is new. we're not.
a lifetime of filmmaking taught us what real looks like
someone · aisomeonefilms.com
drone shots. salad families. epic music.
the airbrushed version of life that is anything but real
someone is just. life.
eating the kids' leftover nuggets over the sink🤮
sitting in the car park for a second because you needed a second
we're for the brands who know the salad family don't exist.
who know they need to truly reach 'someone'
oh that's us
they just need someone who can actually make it
ok.
i know someone who needs this...
Read 2:33 AM
talk to someone
