branded docos. making the brand a character.
a part of any someone.
Kids cooking dinner. Nothing is safe.
San Remo – Kids' Kitchen Takeover · Mia & Jade · Asher & Ashton · Jilian & Maylia
you can't fake a real moment.
you earn it.
Santa Claus from every living room.
Virgin Media – Connected Carolling
the camera has to disappear.
then people forget it's there.
the message that got him to belt up. and cry.
NZ Road Transport – Warmer Seatbelt Warnings
nobody watches ads on purpose.
cats watching Cats the Musical. yeah, it's weird.
Andrew Lloyd Webber – Cats Watching Cats
but they do watch real days.
New Zealand, shot by the people who live there.
RealNZ – Real Love
especially someone.